Event summary

Engaging you customer at all key touch points to create a long and lucrative relationship

 

The global automotive industry is clearly beginning to show new signs of life. In the coming period of growth, marketing and CRM experts in the industry must produce immediate results, while developing long term strategy to sustain those results. E.N.G's 10th annual automotive summit focuses on reaching new customers and reconnecting to existing customers with best in class marketing strategies and integrated use of CRM technology and best practice.

How do we strengthen existing relationships with customers? How do we communicate the brand through changing market structures? How do we assure, that all data is being converted into potential sales? These are the questions we seek to answer in this forum.

 Join us in Berlin to hear:

• Two Key Notes on important challenges in the automotive industry: Overcoming the impact that a recall has on your brand and maintaining your brand image in times of changing company structure
• Single Country Perspectives from mature and emerging markets calling the attention to local market differences and highlighting the markets to watch
• Case Studies for both CRM and Marketing experts in a mulitstream programme that links the two diciplines at the point where marketing is customer centric and CRM is sales focused
• The underlying considerations on how to capture and engage the customer emotionally and cultivate an identity through your brand
• Best Practices on the usability of emerging technologies for CRM and interactive marketing, discussing the potential to making more with less
• Strategic approaches to "two way" lead management and the benefit of streamlined communication between OEM and dealers

High level presentations from leading OEMs, Captive Finance Companies and Independent Dealers of cars, trucks, commercial vehicles and motorcycles promise to make this event an important occasion for those involved in the strategic implementation of CRM and Marketing policy.

Who should attend

Executives representing the automotive industry's largest OEMs, Retailers, Distributors and Suppliers responsible for customer relationship managment, marketing, customer experience and dealer relations.

Senior vice presidents, vice presidents, directors and heads of: customer relationship managment, marketing, business and consumer intelligence, internet, mobile platforms, social media and database operations and analysis