Event summary

The current economy has increased the pressure on marketeers, who now more than ever need to obtain valuable consumer insights and increase ROI of their initiatives. Changes in research approaches and data analysis are arising from the infinite amount of data generated by online and mobile buying. In this new age of mobile channels, social networking sites and developments in traditional retailing have fundamentally reshaped the relationship between consumers, retailers and consumer products companies. The demand for real-time insight immediacy and the sheer quantity of data have changed the marketing game completely.

Insight doesn’t just happen. A plan of action needs to be developed to get closer to and keep up with consumers to drive measurable ROI of all insight and marketing initiatives. It is crucial that businesses have a clear marketing strategy in place to improve interactions with individual consumers and to gain customer loyalty as well as brand success.

Our 6th annual Consumer Insights & Marketing Excellence Summit will showcase the true value of consumer insights and marketing, moving beyond information and research findings to create actionable opportunities for marketing and brand development specialists. With real business stories, best practice showcases and interactive debates we will address key issues including:
• Big data: Turning the daily actions of millions of customers across different channels into manageable information for marketing insight
• Exploring digital and social marketing activities to reach targeted consumer segments
• Maintaining effective dialogue with consumers to position your brand in their minds and ensure active opinions and a two way flow of information
• Addressing innovative approaches to receive true and reliable feedback from your consumer
• Tailoring shopper insights to address your core consumer online and in-store
• Product and service innovation through clear insight analysis

Please click here to view event programme

Please click here to view registration form

Join our C.I.M.E. group on    

Should you have interest in speaking and or sponsorship opportunities, please contact Pam Walter, Business Development Manager, +41 44 586 4590, pwalter@engspain.com.

 

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Who should attend

The executives that will realise the greatest benefit through attendance are those responsible for market and consumer research, marketing, brand development, communication and strategy:

Senior vice presidents, vice presidents, directors, heads of and specialists in:

Marketing and/or Marketing Innovation | Consumer Insights | Market Research | Consumer, Market and/or Business Intelligence | Business Innovation | Brand Management, Development and/or Communication | Knowledge & Insight | Consumer Engagement | CRM | Digital Media/New Technologies

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